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Creative Direction
Brand Strategy
Brand Guidelines
We have worked with CYHERBIA to develope a cohesive Brand Guidelines Booklet that translates its botanical identity, educational mission, and experiential character into a clear, consistent, and scalable visual system.
Botanical Identity
We positioned CYHERBIA as a botanical theme park rather than a traditional garden, emphasizing a living, structured, and interactive environment. Its identity draws from real plant forms, natural patterns, and seasonal cycles, creating a coherent visual language inspired by the landscape.
Educational Centre
The educational mission is a core pillar of the brand, positioning Cyherbia as an active learning centre rather than a purely recreational space. Its communication system delivers botanical, environmental, and scientific knowledge in a clear, engaging, and accessible way across physical and digital platforms, supported by consistent typography and visual hierarchy.
Experiential Character
The experiential character transforms each visit into an immersive, multi-layered journey that blends discovery, interaction, and emotional connection with nature. Through spatial graphics, visual storytelling, and environmental design, visitors are guided through themed areas and curated pathways, positioning Cyherbia as a destination where education, entertainment, and nature converge.