Ekfracy

// services

Brand Strategy

Brand Design

Brand Guidelines

// Live website

https://ekfracy.gov.cy/

Brand strategy, identity, and guidelines for EKFRACY - a youth civic-engagement platform under the Cyprus Presidency - giving a government initiative a voice young people recognise as their own.

The Client

Έκφραcy is a digital participation platform created under the Cyprus Presidency to bring young people into the national conversation. It gives youth a space to share opinions, raise concerns, and engage directly with officials on the issues shaping Cypriot society — from education and the environment to mental health and housing.

The Challenge

Government platforms rarely feel like they belong to young people. Έκφραcy had to hold the credibility and trust of a state initiative while feeling open, contemporary, and genuinely inviting — closing the distance between institutions and a generation used to tuning them out.

The Solution

We built the brand from its name outward. The wordmark fuses the Greek έκφραση — expression — with "cy" for Cyprus, stating the platform's whole purpose in a single mark.

From there we developed a complete visual identity and a set of brand guidelines — a system confident enough to carry institutional weight, yet warm and current enough to feel made for the people it's trying to reach. Consistent across web, social, and campaign.

Ekfracy

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